Privacy Policy

This privacy policy applies to the Aura app (hereby referred to as "Application") for mobile devices that was created by ROCKYWATER LLC (hereby referred to as "Service Provider") as a Freemium service. This service is intended for use "AS IS".

Information Collection and Use

The Application collects information when you download and use it. This information may include information such as

  • Your device's Internet Protocol address (e.g. IP address)
  • The pages of the Application that you visit, the time and date of your visit, the time spent on those pages
  • The time spent on the Application
  • The operating system you use on your mobile device
  • Images of your face ("Face Data") you choose to upload for analysis. This data is processed on our servers to generate your skincare recommendations but is **never stored on our servers**. The images are stored **only locally on your device**.
  • Information derived from product barcode scans (e.g., product identifiers)
  • Skin concerns or preferences you voluntarily provide

The Application does not gather precise information about the location of your mobile device.

The Application collects your device's location, which helps the Service Provider determine your approximate geographical location and make use of in below ways:

  • Geolocation Services: The Service Provider utilizes location data to provide features such as personalized content, relevant recommendations, and location-based services.
  • Analytics and Improvements: Aggregated and anonymized location data helps the Service Provider to analyze user behavior, identify trends, and improve the overall performance and functionality of the Application.
  • Third-Party Services: Periodically, the Service Provider may transmit anonymized location data to external services. These services assist them in enhancing the Application and optimizing their offerings.

Third Party Access

Only aggregated, anonymized data (which **never** includes your Face Data) is periodically transmitted to external services to aid the Service Provider in improving the Application and their service. The Service Provider may share your *other* information with third parties only in the ways that are described in this privacy statement.

**Your Face Data is never shared with any third parties.** As mentioned above, Face Data is stored only locally on your device and is not stored on the Service Provider's servers.

Please note that the Application utilizes third-party services that have their own Privacy Policy about handling data. Below are the links to the Privacy Policy of the third-party service providers used by the Application:

Opt-Out Rights

You can stop all collection of information by the Application easily by uninstalling it. You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network. You can also typically manage or delete uploaded skin images within the Application settings.

Data Retention Policy

The Service Provider will retain User Provided data (excluding Face Data) for as long as you use the Application and for a reasonable time thereafter. **Face Data is not retained by the Service Provider**, as it is only stored locally on your device and processed ephemerally on our servers without being stored there. If you'd like the Service Provider to delete other User Provided Data that you have provided via the Application, please contact them at support@rockywaterapps.com and they will respond in a reasonable time.

Children

The Service Provider does not use the Application to knowingly solicit data from or market to children under the age of 13. Given the nature of skin analysis, the service is intended for users aged 18 and above, or minors with parental consent where applicable laws allow.

Security

The Service Provider is concerned about safeguarding the confidentiality of your information. While Face Data is stored locally on your device and not on our servers, we implement measures during the temporary processing phase on our servers. For other data, the Service Provider provides physical, electronic, and procedural safeguards to protect information the Service Provider processes and maintains.

Changes

This Privacy Policy may be updated from time to time for any reason. The Service Provider will notify you of any changes to the Privacy Policy by updating this page with the new Privacy Policy. You are advised to consult this Privacy Policy regularly for any changes, as continued use is deemed approval of all changes.

This privacy policy is effective as of 2025-01-14

Your Consent

By using the Application, you are consenting to the processing of your information as set forth in this Privacy Policy now and as amended by us. If you choose to use the face analysis feature, you consent to the temporary processing of your Face Data on our servers (without storage) as described herein.

Contact Us

If you have any questions regarding privacy while using the Application, or have questions about the practices, please contact the Service Provider via email at support@rockywaterapps.com.